博勒电器 和谐之美
经营策略：科技领先、品质卓越。研制最好、最佳、最优的产品。
品牌个性：
创新——不断推出充满创意的新功能、新设计、新概念的产品。
健康——全力满足您更健康、方便、舒适的现代化生活。
时尚——将电器融入大自然、大气、亲切、轻松风格，给人以美的、自由的视觉冲击，形成当今居家生活的时尚。
睿智——充分利用边缘科学，结合中国厨房的实际情况，生产最适合中国现状的厨卫产品。
品质承诺：品质第一、信誉至上
Bo Le electrical harmonious beauty

Business strategy: leading technology, excellent quality. Development of the best, the best, the best products.

Brand personality:
Innovation -- has introduced creative new function, new design, new concept products.
Health -- to meet you more healthy, convenient, comfortable modern life.
Fashion -- electrical integration into the nature, atmosphere, friendly, relaxed style, give a person with beautiful, free visual impact, the formation of today's home life fashion.
Wisdom -- make full use of fringe science, combined with the actual situation of Chinese kitchen, produce the most suitable for Chinese situation of kitchen products.

Commitment to quality: quality first, the credibility of the supremacy